A platform created to make life easier for dental professionals. By organizing resources in one place and making them easy to find, this project helps professionals save time and focus on what matters most—providing great care for their patients.
Philips needed to redesign the web experience for dental professionals, encompassing over 35 pages, using assets from a recent rebrand. However, gathering approved assets from Philips' international team presented challenges due to language and time zone differences. The existing site, while functional, was outdated and created longer update times for developers. Additionally, the experience had room for improvement, particularly in making relevant content easier to find and navigation between topics more intuitive for dental professionals.
The primary objective was to create a templated web experience that developers could easily update and maintain with quick turnarounds. The redesign aimed to organize approved assets in a user-friendly way, enabling dental professionals to quickly access relevant information. The ultimate goal was to provide a clear, intuitive web experience that informed dental professionals while linking related topics to drive deeper engagement.
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