A platform created to make life easier for dental professionals. By organizing resources in one place and making them easy to find, this project helps professionals save time and focus on what matters most—providing great care for their patients.
Philips needed to redesign the web experience for dental professionals, encompassing 35+ pages, using assets from a recent rebrand. However, gathering approved assets from Philips' international team proved challenging due to language and time zone barriers. Additionally, the existing site’s poorly written code created inefficiencies for developers, leading to significantly longer update times. The experience also lacked structure, making it difficult for dental professionals to easily find relevant, approved content or navigate between topics.
The main objective was to create a templated web experience that developers could easily update and maintain with quick turnarounds. Additionally, the redesign needed to organize approved assets in a user-friendly way, enabling dental professionals to quickly access relevant information. The goal was to create a clear, intuitive web experience that informed dental professionals while linking related topics to drive deeper engagement.
